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Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This …
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, …
· Does advertising work? · How does advertising work? · How much advertising works? · How can advertising be measured and made accountable? The last question effectively sums up …
Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative …
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All …
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its …
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful …
Praise for the First Edition `Marieke de Mooij's insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for …
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the …
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; …