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A bestselling author and advertising veteran shares a life's lessons from the ad trade.Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the …
In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant …
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the …
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic …
A cultural history of gigantism in architecture and digital culture, from the Eiffel Tower to the World Trade Center.The gigantic is everywhere, and gigantism is manifest in …
In an effort to keep up with a world of too much, life hackers sometimes risk going too far.Life hackers track and analyze the food they eat, the hours they sleep, the money they …
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into …
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They don't achieve the results that …