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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your …
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of …
TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENTWith a Foreword by Michael Port, bestselling author of Book Yourself SolidClients, Clients, and More Clients arms you with …
Put your team on top with winning B2B sales strategies and techniques. "No longer is being 'a closer" the basis of sustainable success. Instead it takes the kind of strategic …
YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS"How to Give Financial Advice to Women is full of specific and useful suggestions to help financial advisors …
From the international go-to guys in small business know-how:Your source for the strategies, skills and confidence every business owner needs to succeedRemember what it was like …
More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision - every time! In today's highly competitive, quick-hitting marketplace, choosing …
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a …
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective …
Align your selling methods with theirbuying habits for a win-win relationship!“The digital age has dramatically changed the selling profession.John Holland and Tim Young will bring …