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The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the …
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass …
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the …
Vividly reminiscent of the goings-on at Sterling Cooper--the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products--this …
In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know …
A lively and informative account of the creative process and how it works by someone who obviously knows. George Plimpton, editor of The Paris Review Finally, a GPS for finding …
"A lively and informative account of the creative process and how it works by someone who obviously knows." --George Plimpton, editor of The Paris Review "Finally, a GPS for …