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This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical …
In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was …
Tinker. R.A.V. Ollman. Hustler-Falwell. Reno-ACLU. Nebraska Press Association. These names are synonymous with contemporary First Amendment litigation. To explore these landmark …
An authoritative and detailed illustration of the state of journalistic practice in the United States today, The American Journalist in the 21st Century sheds light on the …
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, …
Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham …
This volume addresses some of the central issues of journalism today -- the nature and needs of the individual versus the nature and needs of the broader society; theories of …
Time, Change, and the American Newspaper focuses on newspapers as organizations, examining the role of change in the newspaper industry and providing a model from which to view and …
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast …
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the …