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Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making …
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.Starting with the broader context in which media …
With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has …
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to …
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the …
The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, …
This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical …
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the …
In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was …
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience …