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Promoting Equality and Diversity: A Practitioner's Guide explains the fundamental changes in the approach to achieving equality and diversity that are occurring as a result of …
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, …
This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with content presented in bite-sized …
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? …
Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super-brands and it presents managers with a …
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. …
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned …
Focusing on two of the most fraught and intractable public debates of the present time: human-induced climate change and the human rights of refugees, asylum seekers, immigrants …
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and …