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This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the …
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the …
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. …
In theory, parliamentary elections are a contest between political parties whose leaders do not have a separate identity from their party in the public eye. This case study of …
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as …
Using official statistics, this book explores how the SNP managed to confound expectations and win a parliamentary majority in the 2011 Scottish General Election. Perhaps …
A 'non-election' in terms of popular perception, the 2004 European elections in the United Kingdom nevertheless provided a fascinating snapshot of the new, far more fluid electoral …
Spanish politics has been transformed. Using new techniques, this book looks at 30 years of Spanish political history to understand party competition, the impact of the EU, …
Through analysis of newspaper coverage on the debate over the future of Europe in Great Britain and Germany between 2000 and 2005, this book explores the intricate ways in which …
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized …