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Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. …
Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop …
Over the past years, the changing nature of pharmacy practice has caused many to realize that the practice must not only be managed, but also led. Leadership and Management in …
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as …
Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the …
From small law offices to federal agencies, all entities within the justice system are governed by complicated economic factors and face daily financial decision-making. A …
Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention …
Textbook of Social Administration equips social programs managers with the skills they need to produce mutually desired outcomes for their consumers/clients and for their staff. …
Dialog between practitioners and academics has increasingly become the exception rather than the rule in contemporary public administration circles. Bridging the gap between theory …
Writing the perfect complement to their bestseller, Introducing Public Administration, Shafritz and Borick highlight the great drama inherent in public policy -- and the ingenuity …