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An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched …
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising …
Every fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The …
Lingerie and sleepwear is a large sector of the fashion industry. Most brands from designer to the high street have a lingerie line and most fashion design courses will have a …
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your …