Originally published in 1973, this book contains the 1971 William James Lectures at Harvard, the first by that name to be given by a British psychologist. In addition, there are …
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive …
Originally published in 1978, this seventh volume of an international series continues the objective to increase and disseminate scientific knowledge in the area of human …
Originally published in 1977, this sixth volume of an international series presented new and original material in the broad area of human performance. Included are the most recent …