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"A beautiful book... an instant classic of the genre." --Dwight Garner, New York Times - A New York Times Book Review Editors' Choice MIT psychologist and bestselling author of …
"Zo Schiffer has written the definitive book on perhaps the weirdest business story of our time. A fast-paced and riveting account of a hilarious and tragic mess." -- Matt Levine, …
From the New York Times bestselling author of But What if We're Wrong, a wise and funny reckoning with the decade that gave us slacker/grunge irony about the sin of trying too …