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In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial …
Artificial intelligence is the most powerful technology of our time, and in the coming decades it will change everything in our lives. 'Artificial Intelligence' offers insights …
This second book in the FightBack collection responds to the question: what could the ‘new normal’ look like? Felix Staeritz and Sven Jungmann believe that business leaders and …
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly …
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the …
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only …
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the …