Filter
Marknadsundersökning
Filter
A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are …
How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just …
This title is from the "New York Times" bestselling author of "The Millionaire Next Door", the classic guide on how to network with the affluent client. 'Tom Stanley's ideas …
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters …
Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a …
In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with …
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full …
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers …
GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for …
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with …