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Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social …
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide …
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty …
Corporate social responsibility (CSR) has emerged as a tool for public and private institutions to promote sustainable development in developing and emerging markets. This work …
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain ‘regularities’ in product development are …
Presents the most important and practically relevant quantitative models used for marketing research.
Bringing together a diverse collection of studies from a team of international scholars, this pioneering volume focuses on interactions in shops, exploring the dynamics of …
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their …
Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly …