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An unconventional argument for how companies can grow or revitalize businesses through cultural innovation Outside of tech, companies rarely succeed at growing new businesses or …
Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such …
The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and …
The effective marketing campaigns of many international nongovernmental organizations (NGO) go some way in challenging the traditional view of the consumer citizen as the die hard …