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Marknadsundersökning
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The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and …
The effective marketing campaigns of many international nongovernmental organizations (NGO) go some way in challenging the traditional view of the consumer citizen as the die hard …
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a …
This book explores connections and commonalities between sociolinguistics and marketing and examines current overlapping paradigmatic shifts taking place in both fields. While the …