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What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices …
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when fashion was defined by French designers whose clothes could be afforded only by …
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of …
The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech …