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This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises …
The purpose of this edited collection is to analyse the cultural aspects of Indian organizations. As the world’s largest and most diverse democracy, Indian society can be best …
This book investigates the less-explored dimensions of how industries in different Indian subnational spaces or states have responded to the growing phenomenon of …
This book examines the globalisation of technology and innovation in the modern world. Enterprises globalise in several ways, e.g. by exporting, sourcing components and materials …
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as …
This book presents an extensive study on the effectiveness of recent regulations on pharmaceutical prices in India, exploring the weaknesses in the design and implementation of …