Management
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The digitalization of businesses calls for new forms of leadership and collaboration, as traditional human resources strategies are reaching their limits. Personal responsibility, …
This book shows an innovative way for managers to gain a better understanding of emotions in teams and organizational units and thus positively influence agile development in the …
Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at unimaginable speed. In this book, the author urges …
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external …
This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and …
Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, …
The market is like the sea: it gives, and it takes away. That became apparent once again when the economy and society went into “lockdown” due to the coronavirus outbreak. …