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Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook …
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital …
Whether you are preparing for a management consultancy career or only want to acquire widely applicable consultancy skills, you will need a clear and concise introduction to this …
Written by a team of international experts and taking a truly global approach, Leadership: Contemporary Critical Perspectives is the essential guide to key concepts and …
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. …
Written by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management …
Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st century. These two Handbooks provide a digital …
Tourism as an industry is constantly evolving. Trends and attitudes are susceptible to changes in what people look for in a holiday, which can change within different economic …
This practical, user-friendly guide consists of 100 original activities that have been designed to inspire and support educators of research ethics and integrity at undergraduate …
Emerging data technologies are one of several forces that are changing the world. This textbook shows how technologies such as the Internet of Things, Artificial Intelligence and …