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With two distinct objectives, this text's approach to managerial economics takes models from recent economics research and applies the research to the internal structure of a firm. …
Business, Government, and Society, by Steiner and Steiner, tells the story of how forces in business, government and society shape our world. While current events move rapidly over …
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text …
O'Brien's "Introduction to Information Systems, 14e", continues to reflect the movement toward enterprise-wide business applications. George Marakas from the University of Kansas …
Managerial Communication, 5e by Geraldine Hynes focuses on skills and strategies that managers need in today’s workplace. This book continues to stand out in the field for its …
Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills …