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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, …
Housing is an investment. Investment prices must go up. Housing is shelter. When the price of shelter goes up, people experience distress.This is the housing trap. It’s time to …
Learn how to bet on yourself and build the professional life you want as you grow in your career path In Career Confidence: No-BS Stories and Strategies for Finding Your Power, …
Let go of negativity, rediscover your inherent worth, and unlock your true potential How To Breathe While Suffocating is your antidote to the all-too-common tendency to surrender, …
Easy-to-follow advice on launching, managing, and growing your business, and making it pay off Small Business For Dummies is the essential guide you need to owning and operating a …
Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer …
A new approach to understanding money and achieving financial fulfillment Former Vice-Chairman of the U.S. President's Advisory Council on Financial Literacy, John Hope Bryant, …
Learn to look and feel your best as you discover a new perspective on your mind, body, and health In The Power of Ownership: Redeem Your Health, Live Life by Design, and Break the …
Business Statistics uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make more thoughtful, …
Your easy-to-follow guide to the world’s leading cloud-based CRM software Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer …