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Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through …
DIGITAL UPDATE available forSpring 2021 classes Forcourses in entrepreneurship. Learn about the entrepreneurial processthrough real-world examplesEntrepreneurship: …
For courses in international economics. An introduction to international economics through accessible writing and real-life applications A principles-level introduction that’s …
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest …
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. …
Support strong assessment potential with this comprehensive Cambridge A Level Business title, written to match the previous syllabus for first examination in 2016 (9609). …
Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its …
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …