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Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact …
For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial …
Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy …
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and …
For undergraduate courses in management information systems A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the …
Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its …
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through …
Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its …
International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers …