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This book provides well-founded insights and guidance to (self-)manage work in a globalized and digitalized knowledge economy with a perspective of the year 2030. International …
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external …
A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared …