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In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, …
Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies …
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional …
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of …
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue …
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with …
Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business …
Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the …
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various …