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First Published in 1990. This book presents a new, interdisciplinary theory of news in the press. Against the background of developments in discourse analysis, it is argued that …
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its …
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies …
The Situated Organization explores recent research in organizational communication, emphasizing the organization as constructed in and emerging out of communication practices. …
eHealth Applications: Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the …
Now in its third edition, this text examines how African Americans personally and culturally define themselves and how that definition informs their communication habits, …
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes …
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent …
The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, …
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. …