Inköpsadministration & leveranskontroll
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This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify real-life relationship paradoxes and …
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished …
This volume aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. It contains 17 case studies which are …
"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders …
This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively to gather data that is relevant to pressing issues; interpret …
Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended …