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Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can …
For the better part of a century, Sears, Roebuck and Company touched the lives of almost everyone in America. A stunning tale of marketing and savvy, the company started selling …
The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well.Old-economy …
The true story of the unsolved 1971 Northwest Orient airplane hijacking, Skyjack reopens one of the greatest cold cases of the 20th century.“I have a bomb here and I would like you …
In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author of The Late Shift, …
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out …
Babes in Toyland is a rare peek into the glamorous and tough world of rock and roll—an exclusive backstage pass for anyone who has ever fantasized about starting a band, being …
Take On Hollywood and Make It as a Television Writer.From mediabistro.com, the media industry’s most well-respected source for jobs, professional development, and community, this …
The story of Steve Schwarzman, Blackstone, and a financial revolution, King of Capital is the greatest untold success story on Wall Street. In King of Capital, David Carey and …
Their story takes us through a maze of dead ends and exhilarating breakthroughs as they and their colleagues wrestle not only with the abstraction of code but with the …