Handelsräkning & affärssystem
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This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a …
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading …
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents …
This book focuses on why and how to achieve digital transformation for enterprises and organizations by introducing cases in China. Its purpose is to highlight the importance and …
This book is a holistic impact study, replete with real-world examples, of digital transformation enhancing businesses and influencing managers' thinking. It links economic value …
This book aims to provide the industrial upgrading and business scenario improved and boosted by 5G, as well as to forecast the typical industry application with a 6G vision. At …
Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors …
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and …