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Prescriptive Analytics: Mastering the Spreadsheet of Everything combines the quantitative decision-informing techniques of management science and operations research with …
This textbook discusses central statistical concepts and their use in business and economics. To endure the hardship of abstract statistical thinking, business and economics …
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two …
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives …
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes …
This textbook first introduces the reader to return measurement and then goes on to compare the time-weighted rate of return (TWR) with the money-weighted rate of return (MWR). To …
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is …
In today’s era of digital transformation, the logistics sector is one of the most technology-intensive industries. This book provides a comprehensive overview of the IT …
This textbook offers a detailed account of analytical models used to solve complex supply chain problems. It introduces a unique risk analysis framework that helps the reader …
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, …