Handelsräkning & affärssystem
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This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner’s experience and showcasing the value gains when moving from …
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the …
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading …
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents …
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they …
This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant …
Featuring numerous case examples from companies around the world, this second edition integrates theoretical advances and empirical data with practical applications, including …
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing …
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge …
This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture …