Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally …
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise …
Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the …
