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Entertaining guide to adopt a more fun and fulfilling approach to work In the latest, freshly updated edition of Make the Right Choice: Lead with Passion, Elevate Your Team, and …
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence …
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides …
An interactive guide to the statistical tools used to solve problems during product and process innovation End to End Data Analytics for Product Development is an accessible guide …
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, …
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem …
FROM PATENT TO PROFIT Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to …
This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical …
Brand New s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by …
Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on …