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Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical …
This practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required to hit the ground running as a data professional. It …
The SAGE Handbook of Qualitative Research in Organizational Communication is a state-of-the-art resource for scholars, students, and practitioners seeking to deepen their …
Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking …
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With …
Through the use of eight original metaphors for understanding what may happen in interviews and what may guide the interviewee (more than telling the truth or revealing …
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly …
Business Analysts and Data Scientists are in huge demand, as global companies seek to digitally transform themselves and leverage their data resources to realize competitive …
This practical, user-friendly guide consists of 100 original activities that have been designed to inspire and support educators of research ethics and integrity at undergraduate …
Written for the non-mathematician and free of unexplained technical jargon, Applied Statistics: Business and Management Research provides a user-friendly introduction to the field …