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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models …
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like …
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted …
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. …
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to …