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AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle …
Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous …
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of …
AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle …
Do you have an existential crisis every time your alarm goes off?Did you used to be fun/effervescent/happy/less of a bitter old b*tch and now, let s just say, YOU ARE NOT?Do you …
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of …
Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing.
How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors unique perspectives and experiences to present seven …
Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how …
Updated eBook editionWhat happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and …