Filter
Försäljning & marknadsföring
Filter
Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their …
The Journey Mapping Playbook: A practical guide to preparing, facilitating andunlocking the value of customer journey mapping A valuable guide in helping you build stronger …
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of …
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the …
Die Stankowski-Stiftung in Stuttgart hat den Münchner Designer und Hochschullehrer Kilian Stauss zum Stankowski-Preiträger Kunst + Design 2014 ausgewählt. Ziel dieser Stiftung ist …
Die bis heute anhaltende Spitzenstellung des deutschen Maschinenbaus verdankt sich der Genialität, dem Erfindergeist und der Innova-tionskraft mehrerer Generationen von Forschern, …
This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology …
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of …
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with …
Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond …