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  • Ecommerce Analytics

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    inbunden, 2016, Engelska, ISBN 9780134177281

    Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycleMake the most of all the

  • Marketing Data Science

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    inbunden, 2015, Engelska, ISBN 9780133886559

    Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications