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“This parenting book actually made me a better parent.”—Lydia Kiesling, The New York Times From #1 New York Times bestselling authors, the ultimate “parenting bible” (The Boston …
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the …
The bombshell exposé that reveals—for the first time—exactly what happened at Glossier, one of America’s hottest and most consequential startups, and dives deep into the enigmatic, …
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass …
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this …
Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.Mark Penn has …
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybodys marketplacewhat makes a package, product, space, …
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the …