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How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. …
'Mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world.' Keith FerrazziWhat separates the world's most …
How do entrepreneurs make decisions in the real world? Why are entrepreneurs absent from mainstream economics? What functions do entrepreneurs play in the market? What type of …
Introducing the new ‘How To…’ series from #Merky Books: unlock your potential with our short, practical pocket-sized …
The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers. Customer-Centric Innovation …
AI promises to transform our world, supercharging productivity and driving new innovations. Taming the Machine uncovers how you can responsibly harness the power of AI with …
A strategic guide to understanding, evaluating, and implementing a plan to become a circular, sustainable organisation.
Transformations in Mobility provides a panoramic overview of the changing mobility business landscape, helping transportation leaders and consultants make sense of the most …