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Das Buch bietet einen ganzheitlichen und praktischen Ansatz für das Lean Management in der gesamten Wertschöpfungskette eines Unternehmens. Der Rahmen und die Instrumente des Lean …
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car …
This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models …