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From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car …
In the late 1980s, the storied Italian automaker Bugatti positioned itself for a massive relaunch, defying widespread concerns and pinning its hopes on the innovative EB110 sports …
At the start of the Ford Motor Company in 1903, the Dodge Brothers supplied nearly every car part needed by the up-and-coming auto giant. After fifteen years of operating a …
This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models …
Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its …