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Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom …
How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for …
What is the true source of a firm's long-term competitive advantage in manufacturing? Through original field studies, historical research, and statistical analyses, this book …
Discusses the role of General Motors, America's largest auto maker, in the creation of the Saturn, examining both the successes and failures of the project and bringing to vivid …
Led by a young engineering graduate, James Worden, a group of MIT students started an electric car company in 1989 that today produces the cleanest car in America. The company is …