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This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models …
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car …
Das Buch bietet einen ganzheitlichen und praktischen Ansatz für das Lean Management in der gesamten Wertschöpfungskette eines Unternehmens. Der Rahmen und die Instrumente des Lean …
Dieses Buch bietet eine integrierte Perspektive des Automobilmarktes für das nächste Jahrzehnt. Es zeigt, wie Kunden und Hersteller den Markt gleichzeitig gestalten, und führt an, …
This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility …
This book provides extensive insight into the impact of electro-mobility (e-Mobility) on traditional automobile manufacturers. The authors analyse the drivers of e-Mobility and …
This book presents the current causes and effects of implementing sustainable supply chain management (SSCM) as well as green supply chain management (GSCM) strategies in the …
This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends …
In 1962, South Korea assembled just 1,100 new automobiles. By 1996, this total had soared to 2,812,714. What explains this remarkable growth? The answer is complex, and involves a …
This book focuses on how digital technologies and rapid developments in artificial intelligence are shaping a new generation of cyber-physical systems based on the convergence …