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Most models of political decision-making maintain that individual preferences remain relatively constant. Why, then, are there often sudden abrupt changes in public opinion on …
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes …
Drawing on ideas from political science, sociology and psychology this text explores how three sets of political participants - legislative staffers, political activists and …
What motivates us to change our opinions during times of political protest and social unrest? To investigate this question, Taeku Lee's smartly argued book looks to the critical …
Ethnocentrism - our tendency to partition the human world into in-groups and out-groups - pervades societies around the world. Surprisingly, though, few scholars have explored its …
Public opinion polls are everywhere. Journalists report their results without hesitation, and political activists of all kinds spend millions of dollars on them, fuelling the …
Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demonstrates that the way …