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With over 33,000 copies sold, Key Management Ratios is a market “classic”. This new edition is re-packaged with a new jacket design to revitalise the Key Management brand and new …
If you think spread betting is complex and high risk then think again. Stuart Fieldhouse demonstrates that with the right knowledge and approach it needn’t be. From opening an …
International Finance is a complete and authoritative text on the theory and practice of finance in the international arena. Features include: A user-friendly approach to a …
Accounting Simplified is a step-by-step introduction to financial accounting written in plain simple language. Taking students from the very basics to the elementary principles of …
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing …
Using memorable caricatures to highlight the effects of your behaviour as a leader, this book offers a powerful model for effective leadership Are you a Badger or a Doormat? …
CLIENT, CLARIFY, CREATE, CHANGE, CONFIRM, CONTINUE, CLOSE = THE SEVEN SECRETS OF CONSULTANCY "Most change methods are effective. For the most part, each one is theoretically sound, …
Success in today's sophisticated financial markets depends on a firm understanding of key financial concepts and mathematical techniques. Mastering Financial Calculations explains …
Quantitative Methods for Business has been thoroughly revised and updated for this 5th edition, and continues to provide a simple and practical introduction to an area that …
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. …