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For courses in international economics. An introduction to international economics through accessible writing and real-life applications A principles-level introduction that’s …
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest …
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …
This series supports learners through the Cambridge International AS & A Level Travel & Tourism syllabus (9395). Teaching inspiration, language guidance and lesson ideas – our …
For courses in financial management. Mastering the fundamental concepts of financial operations Using tools, making connections, and studying for success, are the three learning …
Deepen your understanding and think like an economist Economics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an …
For courses in International Trade. A balanced approach to theory and policy applications International Trade: Theory and Policy provides engaging, balanced coverage of the key …
For courses in the principles of macroeconomics. An evidence-basedapproach to economicsThroughout Macroeconomics,3rd Edition, authors Daron Acemoglu, David Laibson, and John List …
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …