Ekonomi & Juridik
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In today’s largely market-based global economy, financial markets such as stock and bond markets play an increasingly important role. As a result, an understanding of the workings …
Today’s society is faced with a multitude of compounding and inter-related socio-ecological challenges. In order to adequately navigate this ‘sustainability challenge’ and to …
Förhandling är en grundläggande beståndsdel i arbetet som inköpare. Att kunna förhandla effektivt och vinnande är därför ett oumbärligt redskap i inköparens verktygslåda. Den här …
This book provides the reader with a broad overview of research and the conceptual reasoning behind financial reporting. We adopt the perspective that financial accounting theory …
This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful …
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing – the process of …
Walter Schuster is professor of accounting and managerial finance at the Stockholm School of Economics (SSE). He has been a teacher on the topic of mergers and acquisitions for …
What makes a business model successful? In this book the roots of business models are traced to the concept of the “business idea” which was popularized by researchers in the 1960s …
How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why has marketing become so …
Are you about to graduate from university or high school? Are you currently unemployed or underemployed? Branding YOUis a voyage of self-discovery that starts with discussing some …